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TALA Packaging
Package Design, Branding

This project was for our Visual Communication VI class, which focused on product and package design. The objective was to design and construct a kit containing three or more items. For my project, I chose a custom sneaker design kit.
The custom sneaker kit came with four items: a pair of sneakers, three choices of colors, chemicals needed for prep and finish, and paint brushesThe inspiration for the design and branding came from the Yoruba God Obatala, the God of Creation. The deity's symbol is a dove. Light blue and white are also associated with the god.
The thought behind the shape of the package was to separate the shoes from the rest of the items in the kit, to give the option for the user at the end to still have a nice shoe box after they finish the customization along with an organized storage space at the top.
Process
The package is made out of chipboard, matte Epson paper, and polyurethane foam.