Maku Clothing Brand
This project presents the visual identity for a concept clothing brand called Maku Studios. The work explores how a cohesive brand system can live consistently across physical, digital, and motion touchpoints while maintaining a strong cultural and emotional core.
The identity includes a sample brand guideline that defines typography, color, logo usage, and visual language, serving as a foundation for scalable applications. The system was extended into product design, packaging, web design, animation, and marketing assets to demonstrate how the brand adapts across mediums without losing clarity or intent.
graphic elements.
shirt designs.
web design.
packaging.
Each application was designed to feel connected, intentional, and expressive, reinforcing the brand’s personality through consistent tone, form, and storytelling. This project reflects my ability to think holistically about branding, designing not just individual artifacts, but an ecosystem that supports growth, recognition, and emotional connection.